There is a relationship behind every important business transaction, no matter if it's with a customer, partner, employee, vendor, or potential lead? There are plenty of strategies, but one thing I've witnessed firsthand is the power of handwritten notes. Especially in a time where digital communication is universal, a handwritten note can change the game.
Getting personal in the digital age Emails and other forms of digital communication are easy to ignore and often get lost in the digital clutter. With handwritten messages, you can be almost 100% sure your message will be received, opened, and read. (When's the last time you threw away a snail mail greeting card without opening it?) And handwritten notes work for everyone from first-time customers (they'll definitely remember it and spread the news) to long-term partnerships (they'll go the extra mile for you). Here are just a few times you might send a handwritten message.
Someone sends you a business referral. Show appreciation to your referral source and keep the referrals coming with a handwritten thank-you note.
After a pitch meeting. A handwritten note means you'll be remembered and can be the deciding factor after a pitch meeting.
An employee does a great job. Celebrating when an employee goes the extra mile is great for morale and shows your employees that you appreciate their work.
A client signs or a customer makes a large purchase. A handwritten note can be a small gift and reward for clients and customers. You'll diminish any doubts and signal that you believe in personalized customer service. It may even encourage them to come back and make another large purchase or increase their contract.
A vendor goes above and beyond. Your vendor will remember the appreciation you showed and will continue to do their best job for your business.
Handwritten notes at scale Of course, you're not going to spend hundreds of hours writing notes to each of your customers and partners—not good for business or for your fingers. Fortunately, our company has the ability to create authentic pen-written notes and letters at scale. You can simply upload a list of names and addresses, type in the text, select a handwriting style, and we will do all of the work for you. The ROI of a handwritten letter
The price of a postage stamp is often less than the cost-per-click, and the return on investment (ROI) of sending a handwritten note can be huge. This strategy has been used by a select group of companies to continue to grow their businesses exponentially year-over-year. We've seen success repeated over and over with clients from every imaginable industry. For example, a window repair and installation business sent handwritten notes to everyone from customers to vendors to HOA presidents—in doing so, they were able to strengthen the current relationships they had and help new ones prosper. One of their most successful campaigns was sending handwritten holiday cards to their top clients, which received positive feedback and led to additional business opportunities. They've seen a 10x return on investment on the campaigns they've mailed out and have transformed many one-time customers into lifelong fans.
Small actions lead to big wins
At the end of the day, building a successful business depends on the relationships you build with your partners, customers, and employees. While most people turn to digital communication to efficiently reach their target audience, no digital message can accomplish what a handwritten note can. Start with a few handwritten letters, notes, and postcards. Once you see the reaction, you'll better understand the value, and you can start sending handwritten marketing at scale.